ROLE
Lead Graphic Designer
AGENCY
CRAFT | Media Digital
ART DIRECTOR
Ken Jaffe
The Washington Ballet Season 2024
At CRAFT I led on the design for Washington Ballet’s 2024 Season program marketing campaign. The client decided on designs that highlighted the photography of the dancers along with a minimalist aesthetic. We ended up with a colored outline that plays with perspective subtly paired with modern yet classic typography. To see other unchosen concepts I still love, click here.
Along with the digital campaign I designed the 2024 season brochure and mailer for the Washington Ballet. Following the same requests from the client, I designed with an emphasis on the photography and paired with the selected typefaces.
Brochure
As part of the Washington Ballet’s 2024 season, they host special events throughout the year, such as Dance for All at Dupont Underground. I designed the signage and social media assets to fit with the overall season branding. I leaned in to the vibe of Dupont Underground by bringing in bright green.
